Project Background
PEP is an energy-focused financial services firm that takes pride in its team of energy experts with decades of experience covering the entire energy landscape.
This design project was completed to rebrand and market PEP's flagship energy conference.
Design Process
When I designed the new visual identity for this conference, my primary goals were to:
1. Position the conference as a cutting-edge, industry-leading event that features industry thought leaders and covers topics that are highly relevant in the energy investment space.
2. Appeal to the highly-educated target audience of investors and energy professionals.
3. Retain and enhance visual elements from the prior branding to ensure that the conference is still recognizable to past attendees.
4. Share visual elements with the parent company branding so that the target audience can recognize it as a PEP event, but differentiate it enough to have a distinct visual identity.
The project deliverables included:
• A comprehensive logo package
• Color palette and brand imagery
• Website design
Copyright Notice
The design work shown on this portfolio page is the intellectual property of Pickering Energy Partners and is protected under copyright law. Reproduction, distribution, or any other unauthorized use of these designs without prior written consent from Pickering Energy Partners is strictly prohibited. Jocelyn Lee (DBA Seven Star Marketing Design) is no longer an employee of Pickering Energy Partners (PEP), does not represent PEP, and has obtained PEP's permission to use this material in her portfolio.
